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linkedin Marketing & Management

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Service Overview

LinkedIn is no longer just a recruitment platform—it’s the #1 B2B social network, where decision-makers, industry leaders, and professionals engage with content that influences real business action. At Vision 2020 Group, we design LinkedIn Marketing strategies that position brands as thought leaders, generate qualified leads, and build lasting industry presence.

Our services combine organic content development, executive branding, and paid LinkedIn Ads into a cohesive strategy. From boosting brand credibility to nurturing cold prospects into sales-ready leads, we help B2B businesses turn LinkedIn into a high-performing acquisition and awareness channel.

Whether you're a professional services firm, SaaS company, real estate investment group, or financial institution, our campaigns are tailored to your sales cycle and your buyer personas—because on LinkedIn, context is everything.

How We Make It Work

We start with a full audit of your LinkedIn presence—company page, executive profiles, posting cadence, engagement metrics, and competitor positioning. From there, we build a layered strategy that includes:

Executive Branding: We optimize C-level profiles and create thought-leadership content to humanize your brand and build trust.
Content Strategy: We plan and schedule LinkedIn-native content (long-form posts, carousels, polls, documents, and video clips) that drives conversation and algorithm reach.
LinkedIn Ads: We execute targeted campaigns across Sponsored Content, Message Ads, Conversation Ads, and Dynamic Ads—built for lead generation, website visits, or event signups.
Audience Targeting: Using job titles, seniority levels, industry filters, company sizes, and custom matched audiences, we reach decision-makers without wasting spend.
Lead Funnels: We connect LinkedIn Lead Gen Forms directly to your CRM or email workflows for instant follow-up and nurturing.

We track every campaign metric in real-time—CTR, CPL (cost per lead), engagement rate, lead quality score, and conversion rate. Continuous optimization ensures your campaigns evolve with audience behavior and platform shifts.

Recent Results

One of our recent standout campaigns was for a B2B SaaS company offering cybersecurity solutions to mid-sized financial institutions and fintech startups. Their goal: book more demos with CTOs and IT decision-makers.

Challenge:
The internal marketing team had struggled with low engagement and sky-high CPLs on LinkedIn Ads. Organic content felt dry, and their company page had low visibility. There was also no integration between leads and sales workflows.

What We Did:
We implemented a three-pronged strategy:

Executive Content: We optimized their CTO and CEO profiles and ghostwrote weekly thought-leadership posts that touched on current industry threats, AI in security, and compliance tips. Engagement spiked, and their visibility across 2nd- and 3rd-degree networks grew rapidly.

LinkedIn Ads: We launched a lead-gen campaign targeting CTOs, IT Heads, and COOs at financial firms using a gated whitepaper as the lead magnet (“Top 10 Cyber Threats to Watch in 2024”). We used A/B tested creatives: carousel ads for stats and value props, plus video explainers from the product team.

CRM Sync: All leads were routed to their HubSpot CRM via Zapier, triggering automated follow-ups and assigning leads to SDRs within minutes.

The Outcome:

Click-through rate (CTR) hit 2.7%, up from their previous 0.6%
Cost-per-lead dropped from $122 to $46
Lead-to-demo booking rate: 19.3%
Campaign delivered 204 qualified leads in 6 weeks
One whitepaper was reshared by several key fintech execs, expanding the brand’s reach to over 90,000+ professionals organically

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linkedin Marketing & Management

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